Coming soon: Meet the people behind the companies you invest in

About us

We’re on a journey to democratize the capital market

The only data aggregator built for private markets. 

Our advanced AI turns private company data 

into actionable insights.

The only data aggregator built for private markets. 

Our advanced AI turns private company data 

into actionable insights.

What if your data worked as hard as you do?

At DealPotential, we help private market professionals access the insights they need to grow smarter, scale faster, and invest better. Our platform brings together data aggregation, predictive analytics, and on top of that AI-driven insights — designed to empower founders, investors, and advisors around the world.

Founded in 2022, DealPotential is a founder-led company on a mission to democratize access to private market intelligence — helping users unlock hidden opportunities and make better business decisions, every day.

trusted by

7M+

Companies

200K+

Data Points

10M+

news

trusted by

7M+

Companies

200K+

Data Points

10M+

News

It’s not just data — it’s refined intelligence. Built to support smarter decisions at every level.

Our vision

To become the Bloomberg of the Private Market 

Unlocking global access to investment intelligence, and empowering every investor, founder, and advisor to see further, act faster, and shape the future with clarity and confidence.

Our mission

We harness the power of AI, data, and design to simplify the complex world of private investments.

Our mission is to build the world’s most trusted intelligence platform for discovering, analyzing, and accelerating private market opportunities – faster, smarter, and more intuitively than ever before

A brief history of DealPotential story

DealPotential is a Swedish-based data and research company with a worldwide presence. Our SaaS platform offers financial and fund data for non-public companies globally, connected with exclusive insights and analytics for investors. Utilizing advanced algorithms, including AI, machine learning, and natural language generation, we simplify complex data to make it understandable.

2022

The idea for DealPotential was born when Peter Evjan and Daniel Antonsson identified a market gap. In Q4, Mia Nyman and Martin Jamt joined as co-founders.

2023

The first hires were made, including key tech talent. Platform development began, and a pre-seed round was completed.

2024

In Q2, the first version of Saida was released in beta to selected test clients. In July, the company raised its seed round and grew to 8 employees.

2025

Q1: New team members were hired across key areas, bringing the team to a total of 15 employees.
Q2: The updated version of Saida launched, now as a full data aggregator.

2022

The idea for DealPotential was born when Peter Evjan and Daniel Antonsson identified a market gap. In Q4, Mia Nyman and Martin Jamt joined as co-founders.

 

2024

In Q2, the first version of Saida was released in beta to selected test clients. In July, the company raised its seed round and grew to 8 employees.

 

2023

The first hires were made, including key tech talent. Platform development began, and a pre-seed round was completed.

 

2025

Q1: New team members were hired across key areas, bringing the team to a total of 15 employees.
Q2: The updated version of Saida launched, now as a full data aggregator.

 

Meet the people behind.

Passionate. Fast forward. Experts.

Management team

Daniel Antonsson

FOUNDER & CEO

Mia Nyman

CO-FOUNDER & COO

Martin Jamt

CO-FOUNDER & CRO

Sales team

Johan Wickenberg

MANAGING DIRECTOR NORTH AMERICA

Aleksander Tjæran

MANAGING DIRECTOR NORDICS

Marketing team

Sofie Gullström

GROWTH MANAGER

Mirjana Tomic

PRODUCT GROWTH MANAGER

Design team

Ana Kujavic

PRODUCT DESIGNER

Elin Nyman

DIGITAL DESIGNER

IT team

Peter Evjan

CO-FOUNDER & CTO

Andjela Cvetinovic

HEAD OF PRODUCT

Kateryna Karpova

SOFTWARE DEVELOPER

Nataliia Bokhonska

SOFTWARE DEVELOPER

Oleh Belinskyi

BACKEND DEVELOPER

Andrea Ivkovic

DATA SCIENTIST

Alberto Russo

DATA SCIENTIST INTERN

Get to know us

Behind every great product is a team of passionate people. Meet the minds driving DealPotential forward — a diverse group of innovators, builders, and thinkers, all united by a shared vision to transform the private market landscape.

Join our team!

At DealPotential, you don’t need to move to make moves. With team members across 6 countries, we’ve built an inclusive and flexible culture where trust and connection go beyond borders.

Terms & Conditions

DealPotential Investment Intelligence Platform Proposal Agreement

WHEREAS, the Seller agrees to provide access to the DealPotential Investment Intelligence Platform,

WHEREAS, the Client agrees to purchase the DealPotential Investment Intelligence Platform according to the terms and conditions laid out in this contract. 

THEREFORE, in consideration of the mutual agreement made by the parties hereto, the Seller and the Purchaser (individually, each a “Party” and collectively, the “Parties”) agree to the following:

      1. 1. Service and Product Description:
      DealPotential Market Intelligence Platform (“Platform”) is a Software-as-a-Service (SaaS) offering that provides subscribers with access to company data, market data, insights, and analytics.

2. Subscription: By subscribing to the Platform, you agree to pay the monthly or yearly subscription fee, as specified in your subscription plan.

3. Payment: Payment is due monthly in advance and processed via Stripe. The subscription renews automatically until cancelled.

4. Cancellation: You may cancel your subscription at any time, and it will take effect at the end of the current billing cycle. No refunds will be provided for partial months. 

5. Data Privacy: We are committed to safeguarding your data. Please refer to our Privacy Policy for details on data handling and protection. 

6. Intellectual Property: All content, data, and reports provided by the Platform are protected by intellectual property laws and are for your internal use only.

7. Termination: We reserve the right to terminate your access to the Platform for any violation of these terms or for any reason at our discretion.

8. Governing Law: These terms are governed by the laws of Sweden, and any disputes shall be subject to the exclusive jurisdiction of the courts in Sweden.

10. Disclaimer: We disclaim all responsibility for any decisions made by users based on the data provided in our platform. All investment decisions are solely the responsibility of the user. We are not involved in any user decisions and only provide data and assessments for informational purposes.