Coming soon: Meet the people behind the companies you invest in
DealPotential
In today’s deal environment, access to private company intelligence tools is no longer a nice-to-have, it’s foundational. Investors, M&A advisors, and corporate development teams need more than just company names or basic metrics. They need context, signals, and structure. This is where solutions like Grata and DealPotential come in, but while both aim to support better decisions, their focus and capabilities differ in key ways.
Grata has earned a place in many teams’ toolkits by focusing on early discovery. Using website data and AI to surface private companies that may not appear in traditional databases, it helps expand the universe of what’s visible, especially in the lower middle market. For teams looking to cast a wider net, that approach has clear value.
DealPotential, especially with the launch of DealPotential 2.0, was built with another goal in mind: helping you understand when, why, and how to act. Instead of just showing who’s out there, we go deeper, surfacing ownership structures, funding history, valuation signals, investor activity, and predictive indicators around capital needs, restructuring, or upcoming exits.
Grata surfaces what a company says it does. DealPotential surfaces what the data suggests is about to happen. Our newly expanded signals engine identifies early-stage activity patterns, offering insight not just into who to talk to, but when.
In the new 2.0 experience, users can segment by industry, subindustry, vertical, and strategic tags, then narrow the field further with intent-based filters. Whether you’re advising on a sell-side mandate or sourcing strategic add-ons, the goal is the same: getting to the right opportunity, faster, with confidence.
Both Grata and DealPotential bring something important to the table. But as the market continues to demand more structure, clarity, and predictiveness from data platforms, the distinction becomes clear.
Grata helps you see more companies.
DealPotential helps you act on the right ones.
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