Coming soon: Meet the people behind the companies you invest in

Mira Tomic July 22, 2025

How People Data and Precision Reports Are Transforming Private Market Investing

How People Data and Precision Reports Are Transforming Private Market Investing

In today’s hyper-competitive deal environment, speed and precision aren’t luxuries, they’re the only way to win.
But private market investors are still dealing with fragmented data, PDF-heavy diligence processes, and reactive decision-making.

Our July upgrade is your competitive advantage: a new suite of due diligence tools designed to accelerate qualification, surface risks earlier, and empower better investment decisions with real-time people data.
Let’s break down what’s new, and why it matters.

In-depth Business analysis: Instant insights, zero noise

With the new Business Analysis improvement, you get a unified view of each company’s:
– Financial health
– Market position
– Operational performance

  • Why it matters for private equity, venture capital, and investment banks:
  • – Cut research time by consolidating key data
  • – Flag weak targets before wasting resources
  • – Speed up internal alignment with investor-ready visuals

Due Diligence report: Clearer signals, less friction

This redesigned Due Diligence report gives you an upfront view of a company’s strategic direction, operational efficiency, and growth signals, without the noise.

Benefits for deal teams:
No more buried insights in bloated decks
– Quickly separate high-potential deals from distractions
– Focus your time on strategic deep dives, not initial filtering

Business Model report: Understand how a company actually makes money

Evaluating scalability and unit economics shouldn’t require guesswork. The Business Model report breaks down:
– Revenue streams
– Cost structure
– Growth model
-Competitor positioning

This helps you:
– Validate product-market fit early
– Spot fragile or inflated models
– Compare monetization logic across your pipeline

Future Risk Report: A 5-year lens on deal risk

Financial models rarely expose leadership churn, operational fragility, or market saturation. The Future Risk report offers a strategic five-year outlook, covering:
– Financial exposure
– Operational bottlenecks
– Market risks
– Suggested mitigation strategies

Why it’s critical:
– Identify long-term vulnerabilities before term sheets go out
– Strengthen IC memos with proactive risk flags
– Avoid late-stage surprises or valuation mismatches

Company People data

In private markets, you’re not just investing in a product, you’re investing in a team. The new People Tab brings people data to the forefront:
– Key executives and roles
– Org structure and team composition
– Real-time updates on leadership changes

For VCs, PEs, and investment banks:
– Spot founder-led vs. operator-heavy teams
– Monitor executive turnover
– Detect talent risk before it hits performance

Pro tip: Use people data as an early signal for culture misalignment, scaling risk, or founder burnout.

Investor discovery add-on: Map the capital landscape

Looking for strategic co-investors? Benchmarking your deals against others in the market?

With the new Investor add-on, you can search and filter 33,000+ institutional investors by:
– Investment strategy
– Location
– Portfolio composition

This enables you to:
– Identify new fundraising opportunities
– Benchmark investors in similar deals
– Build smarter syndicates and reduce blind outreach

Why this update matters for private market investors

This isn’t just a UI upgrade, it’s a fundamental shift from static research to dynamic, real-time intelligence. With all your diligence tools in one place, you move faster, qualify better, and close with confidence.

The key differentiator? People data.

Because the next deal isn’t just about metrics, it’s about the people who will (or won’t) make it succeed.

Ready to upgrade your deal screening?

Book your demo today and experience the difference!

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