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Illustration showing two doors labeled “Primary Market” and “Secondaries.” Several investors wait outside the primary market door, while one confident investor enters the secondaries door. Visual metaphor for private secondaries as a faster, smarter liquidity strategy for GPs and LPs.

DealPotential August 6, 2025

Why Private Secondaries Are Becoming the New Liquidity Engine for GPs and LPs

Why Private Secondaries Are Becoming the New Liquidity Engine for GPs and LPs

Table of contents

Private Secondaries 2025 Liquidity Strategy: Why Secondaries Are Surging

Private secondaries have emerged as one of the most dynamic segments in private markets. In H1 2025 alone, GP-led continuation vehicles attracted $4.6 billion, building on a record-breaking $19 billion in 2024. Behind these numbers lies a deeper shift: the rise of secondaries as a strategic liquidity tool in a capital-constrained, high-stakes environment.

Liquidity, Alignment, and Deal Complexity

For General Partners (GPs), secondaries are increasingly being used to extend holding periods, provide interim liquidity to LPs, and consolidate high-performing assets. For Limited Partners (LPs), secondaries offer a pathway to rebalance portfolios, access top-tier managers, or exit positions without waiting for a traditional distribution timeline.

Deal structures are also becoming more sophisticated. From single-asset deals to multi-asset continuation funds, the trend points to greater customization and alignment. In particular, we’re seeing a shift toward GP-led transactions with tailored incentives that protect legacy LPs while onboarding new capital partners.

 

Getting Ahead Through Predictive Intelligence

But this surge in secondaries is not just about volume. It’s about timing and information asymmetry. In a market where fundraising cycles are stretching and distributions are slowing, the ability to identify and execute on secondary deals before they go to auction is becoming a competitive differentiator.

Platforms like DealPotential are powering this new frontier. By using real-time ownership signals, fund-level behavior tracking, and AI-driven intent mapping, DealPotential helps investors anticipate when assets are likely to come to market. Instead of waiting for opportunities to be listed, institutional players can now position themselves upstream.

Strategic Value Beyond Liquidity

And the value is not just tactical. It’s structural. The rise of private secondaries reflects a broader evolution in how liquidity is created, managed, and priced in non-public markets. With dry powder at near-record levels and macro uncertainty still reshaping investor behavior, secondaries offer a way to stay flexible without sacrificing exposure.

As private markets mature, so too must the tools and strategies investors use. Secondary transactions once seen as niche or reactive are becoming central to proactive portfolio construction. For firms that know where to look and how to move, they represent both a source of liquidity and a lever of alpha.

The next phase of secondaries won’t be defined by who has the most data. It will be defined by who has the right signal, at the right time, and the confidence to act on it.

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