PE, VC, and investment banks know how to track deals. They source opportunities, monitor private markets, and move quickly. They’re not short on information. But there is something many private investors are missing:

Context.

Even with access to solid data and trusted tools, investors still overlook key investment insights:

• 🟣 Industry shifts that aren’t yet mainstream

• 🟣 Deals that look promising but fall below sector medians

• 🟣 Regional biases that distort funding patterns

• 🟣 ESG risks that stay buried until they affect your exit

At DealPotential, we believe that data without context is just noise.