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AI-generated Online Content

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market report

AI-Generated Content

This report delivers comprehensive statistics on AI-generated content. It starts with an introduction to generative artificial intelligence (generative AI) and details the leading companies in this field. The report includes data on usage, user impressions, and prevalent concerns. Additionally, it examines the application of generative AI in social media, explores the legal framework, and features a special chapter focusing on crime and harmful content.

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AI-generated online content report 2024

Format: PDF | 24 pages | Region: Worldwide |  July 2024 | Delivery: Immediate

Key findings

  • Market size growth: The global generative AI market is projected to grow from $45 billion in 2023 to over $1.3 trillion by 2032.
  • Investment surge: In the US, investments in generative AI reached $19.8 billion between September 2022 and August 2023.
  • Usage trends: Over 13 million US adults used generative AI as their primary tool for online search in 2023, with a projected increase to 90 million by 2027.
  • Social media appeal: Generative AI content from artists and musicians is highly appealing, with only 18% finding influencer-generated AI content very appealing.
  • Marketing use: 44% of US marketers used generative AI for email copy creation in 2023.
  • Legal concerns: Privacy and data security are the top concerns for law firms regarding generative AI, cited by 29% of professionals.
  • Generative AI market growth: The market saw a 100% growth rate from 2021 through 2023 and is expected to continue growing at a rate of 10-20% annually until 2030.
  • Revenue increase: Generative AI revenue is expected to rise from $14 billion in 2020 to nearly $900 billion in 2023 and over $1.3 trillion by 2032.
  • Tool usage: ChatGPT is used by over 75% of marketing and advertising professionals, with significant usage also reported for Midjourney, DALL-E 2, and Adobe Firefly.
  • Entertainment industry: 51% of entertainment workers believe generative AI can effectively create sound effects for film, TV, or games, although this belief has slightly decreased from 58% three months prior.
  • Global acceptance: Approximately 45% of respondents from collective cultures have used generative AI, compared to 34% from individualist cultures.
  • AI in social media: Generative AI in social media is most appealing when created by artists and musicians, while content from social media influencers is least appealing.
  • Consumer trust: Trust in AI-generated content varies, with a significant portion of consumers wary of AI-generated influencer content.

And much more.

Number of artificial intelligence (AI) tool users globally from 2020 to 2030 (in millions)

Inside the report

GenAI overview

  • AI tool user numbers worldwide from 2020-2030
  • Global generative AI market size from 2020 to 2030
  • Growth of the generative AI market globally from 2021-2030
  • Worldwide generative AI revenue 2020-2032
  • U.S. investments in generative AI 2021-2023, by category

GenAI companies and tools

  • Market share of leading generative AI text tools worldwide in 2023
  • Market share of leading generative AI image tools worldwide in 2023
  • Generative AI tools & platforms used in marketing & advertising worldwide 2023

Usage

  • Usage of generative AI in the U.S. 2023
  • U.S. adults using generative AI usage first for online search 2023-2027

Social media

  • Appeal of generative AI in social media in the U.S. 2023, by content creator category

Media and advertising

  • Leading marketing purposes of generative AI in the U.S. 2023
  • Entertainment tasks performed well by gen AI according to industry workers U.S. 2023
  • Attitudes toward generative AI among marketers worldwide 2023

Impressions and concerns

  • Worldwide posture towards the use of generative AI 2023

Legal framework

  • Law firms top concerns around GenAI worldwide 2023

Sources

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